Episodes

002: MINI-PROGRAMS – WECHAT’S KILLER FEATURE

John and Matthew talk about WeChat’s mini-programs. Introduced earlier this year, the full potential of mini-programs were not apparent at launch, leading some to speculate that they would never be useful. Matt is pretty bullish while John has a wait-and-see attitude.

Questions they answer:

  • What are mini-programs?
  • Are these mini-apps or mini-programs?
  • How are they different from apps? How are they different from WeChat official accounts?
  • What are the advantages to users of using mini-programs? What are the advantages to businesses of using mini-programs?
  • What are the drawbacks of using mini-programs?
  • How do users find mini-programs?

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