Episodes

008: HOW CHINESE INTERNET CELEBRITIES ARE TAKING OVER E-COMMERCE

 John and Matthew talk with Dannie Li, an analyst at China Tech Insights, about China’s internet celebrities, including:
  • Differences between wanghong (网红) and KOLs/influencers
  • A brief history of the wanghong industry
  • Why they’ve become so popular (hint: Taobao ain’t that easy)
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