037: WEIBO INFLUENCER WOES WITH ELIJAH WHALEY

Matt and John talk welcome Elijah Whaley, CMO of PARKLU, onto the show again. We catch up with what’s he’s been working on lately and then discuss some new heavy-handed rent-seeking from Weibo. Links theINSIDER KOL Marketing Catalog 010: INFLUENCERS […]

010: INFLUENCERS IN CHINA & THE FUTURE OF BRANDS

John and Matthew talk with Elijah Whaley, Chief Marketing Officer for ParkLU, about: Why big ad agencies are failing to keep up How content is being democratized Why Taobao is dominating live streaming How influencers are building the brands of the future […]

009: HOW TO BECOME A CHINESE LIVE STREAM CELEBRITY

John and Matthew talk with Lauren Hallanan, an internet celebrity in China about: Differences in live streaming platforms Gifting as a business model How to make a live stream interesting Agency practices (hint: it’s not always ethical) Transition from streamer […]

008: HOW CHINESE INTERNET CELEBRITIES ARE TAKING OVER E-COMMERCE

 John and Matthew talk with Dannie Li, an analyst at China Tech Insights, about China’s internet celebrities, including: Differences between wanghong (网红) and KOLs/influencers A brief history of the wanghong industry Why they’ve become so popular (hint: Taobao ain’t that […]