037: WEIBO INFLUENCER WOES WITH ELIJAH WHALEY

Matt and John talk welcome Elijah Whaley, CMO of PARKLU, onto the show again. We catch up with what’s he’s been working on lately and then discuss some new heavy-handed rent-seeking from Weibo. Links theINSIDER KOL Marketing Catalog 010: INFLUENCERS […]

036: DIVING DEEP INTO WEIBO WITH MANYA KOETSE

Matt and John talk with Manya Koetse, found and editor-in-chief of What’s on Weibo, about how the role of Weibo in Chinese society and its continuing relevance in public discourse. Links What’s on Weibo Manya Koetse How to leave an […]

010: INFLUENCERS IN CHINA & THE FUTURE OF BRANDS

John and Matthew talk with Elijah Whaley, Chief Marketing Officer for ParkLU, about: Why big ad agencies are failing to keep up How content is being democratized Why Taobao is dominating live streaming How influencers are building the brands of the future […]

009: HOW TO BECOME A CHINESE LIVE STREAM CELEBRITY

John and Matthew talk with Lauren Hallanan, an internet celebrity in China about: Differences in live streaming platforms Gifting as a business model How to make a live stream interesting Agency practices (hint: it’s not always ethical) Transition from streamer […]